By Ricardo Gonzalez
I have teamed up with 1800’s Art Zone at ComplexCon to celebrate their shared commitment to culture and helping to shape the modern and contemporary art landscape.
I am painting live art murals in the Art Zone at ComplexCon with the goal of blurring the boundaries between traditional and digital art. 1800 Tequila and I share the core values of passion, hard work and honesty, which drive this work. The result is elegant, yet raw and genuine – in other words, just refined enough.
1800 celebrates and works with artists who have refined their premium craft while retaining their personal edge and staying true to their roots – much like the tequila itself. I’m honored to join the likes of past 1800 collaborators like Jean-Michel Basquiat, Gary Baseman, Keith Haring, and Enoc Perez.
My collaboration with 1800 Tequila at ComplexCon is the next page in 1800 Tequila’s history of ongoing support for artists. The Essential Artist Series, now in its breaks conformity by using their iconic bottle as a non-traditional canvas for the art of both established and up and coming artists. Few brands have shown dedication to programs like Essential Artists for over a decade.
In the year 1800, 1800 tequila was born using the world’s first 100% agave. Centuries later and the storied tequila has never wavered from its original formula and distillation process despite its growth, success, and flashy category trends that have come and gone. It has been, and always will be, made the right way– the hard way, which is a value that I share and apply to my own craft and life. Even as our processes becomes more premium and refined, we take pride in our edge, originality and authenticity.