Adidas and the NBA have ratcheted up their efforts to entice consumers to purchase more NBA apparel. Adidas the official sports apparel brand for the NBA launched their new duds with a focus on style, comfort, and ingenuity.
Authentic jersey’s worn by NBA players are expensive, but Adidas has created a jersey called the “swingman” that is just as good as an authentic, and be purchased through the nbastore.com. The term “swingman” is used to describe players who have the skill to play different positions. It describes the new line perfectly because according to Adidas, “Whether it’s going to the game, spending time with your friends or anything in-between this jersey does it all.”
The new “swingman” includes Adidas Climacool performance mesh fabrication that can also be found in the authentic jersey. Climacool conducts heat and sweat away from your body making the on court experience more comfortable. Moreover, the Climacool jersey does not have any of the pesky tags inside the collar, which in the past were more irritating than flies at your picnic table.
In addition, to the “swingman” jersey Adidas has decked out ballers with the new Anthem jacket, and warm up pants. The newly developed Anthem jacket is gorgeous because it has the feel of a varsity jacket with a modern look. The warm up pants were made with areas of ventilation to keep the consumer, and athlete fresh and comfortable. The sleek design should attract casual fans of the NBA, workout buffs, and diehards because it was designed for everyday use, not just basketball related activities.
Nevertheless, the short and long sleeve shooting shirts are the highlight of the collection. They have the signature Adidas three-stripe logo running alongside the sleeves. Adidas haters usually complain about the stripes logo being overwhelming to the look of Adidas apparel. However, they work seamlessly into the style of the shirts and make them look modern. The slim fit style hangs perfectly along the waste line for men, and enhances the physique of the athlete. Adidas has done an amazing job of suddenly hiding the NBA logo behind the neck of all the shirts, and creatively meshing each teams colors into each shirt.
The NBA, and Adidas have done fantastic work designing athletic clothing apparel for the athlete and the average person. More importantly the prices of all the apparel is affordable. Most of the products including the “swingman” jersey you can purchase for fewer than 120 dollars retail. A far cry from the Nike era of the early 2000’s when an authentic jersey would cost you over 150 dollars. Everyone who appreciates style and comfort will be happy with the NBA’s new apparel sponsored by Adidas.