American Model and designer Bobby Roaché works with Cejon to launch a modernist eyewear collection, set to hit select top retailers in Spring 2016 and available at http://www.bobbyroache.com.
Roaché’s career catapulted him in fashion industries such as Tom Tailor, Brook Brothers and L.L. Bean. He also star in Beyonce’s hit song Irreplacable. He now introduces a new eyewear collection with Cejon, a division of Steve Madden. This collection evokes an aspiration model feel that tributes to his experience within the fashion industry and traveling around the world. It goes toward an audience for citizens of the world and those dreaming a jet-set lifestyle. Roaché’s collection ranges from a classic contemporary feel to a more modern rock. This was to support a style-conscious and global demographic world. The vice president of Cejon talks about the partnership with Cejon and the future of the launch.
“We are excited to announce our partnership with Bobby Roaché .The Bobby Roaché line is a great compliment to our portfolio of brands. Bobby’s passion for life, art and design is incorporated in his line and features cutting edge, classic and contemporary styling for all demographics. We look forward to launching his new collection in early Spring 2016. “ Says Nina Awad Becklund, General Vice President, Eyewear Division of Cejon, A division of Steve Madden.