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Andra Day’s “Rise Up” Comes to Life in Short Film

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Andra Day arrives at the "I Rise" screening in NYC on May 2, 2016.

Singer Andra Day arrives at the “I Rise” screening at the Crosby Street Hotel in NYC on May 2, 2016. (Photography: Terron Austin)

This week, BLEU’s been inspired by Grammy-nominated singer/songwriter Andra Day’s stand out single “Rise Up” as it was featured in a brand new inspirational campaign presented by Coca-Cola, McDonald’s and Essence.

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Andra Day smiles beside an advertisement for “I Rise” available exclusively via Shazam mobile app on May 2, 2016 in NYC. (Photography: Terron Austin)

The San Diego native’s music and story detailing her journey to success was unveiled in a private screening of a short film “I Rise” held at the Crosby Street Hotel in New York City. “I Rise” also features four powerful African-American women, showcasing the impact they’re making in their communities.

Wondering how you can see it, too? The short film can be watched on a cellular device after scanning one of 40 million exclusive Coca-Cola cups sold at select McDonald’s locations across the country using Shazam’s new image recognition technology. Day’s appearance on the red-and-white cups is also an extension of the recently launched “Share a Cup and a Song” lyrics program.

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Andra Day poses with a life sized replica of the new Coca-Cola cups sold at select McDonald’s locations across the U.S. on May 2, 2016 in NYC. (Photography: Terron Austin)

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