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Barneys New York Launches Byredo Westbrook Eau De Parfum

RUSSELL AND BEN GORHAM

Byredo Eu De Parfum Bottle Picture

Since Fall 2014, Russell Westbrook (Oklahoma City Thunder point guard) and Barneys have collaborated on a line of men’s ready-to-wear and accessories with some of Barneys’ top designers.  To expand upon the partnership, Barneys teamed Westbrook with creative director Ben Gorham of Byredo, and together they created the Byredo Westbrook Eau De Parfum.

 

After meeting at the Givenchy show in Paris last year, the duo worked closely to create a scent that captured the essence of Westbrook’s character.  “Meeting Russell was a unique experience from seeing and understanding how he is as an athlete, which is quite fierce. He is one of the hardest competitors I’ve seen in sports in years,” Gorham told us. “Off the court though, he was very humble and soft spoken, also very creative. It’s really more of a contrast than a contradiction, and that’s what we aimed to capture.”

 

The Byredo Westbrook Eau De Parfum is a unisex fragrance, which possesses a warm and rich base of Haiti vetiver and suede.  With top notes of bergamot and osmanthus and middle notes of black violet and tobacco leaves.   This unique fragrance is a clean, fresh and will stay with you throughout the day.

 

I wanted to create a fragrance that you can wear all the time, no matter the occasion.  I am really proud of the end result, and I think everyone will really like it. – Westbrook.

 

Available at Barneys $350

 

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