Home / Women  / Bombshell  / Bergdorf Does It BIG for Alexander Wang’s Spring Summer 2015 Collection

Bergdorf Does It BIG for Alexander Wang’s Spring Summer 2015 Collection

WangForBergdorf2015-BleuMagazine

Within the past year, designer Alexander Wang has been on fire. Success after success, he continues to further solidify his role as a remarkable force for today’s fashion world. Being feature all over Bergdorf Goodman’s Fifth Avenue store with his sneaker-inspired spring collection Wang is really doing it big.

Bergdorfs has extended the hand of creative freedom to Wang in order to transform the 5th avenue location’s 5F floor to suit his sneaker-themed pop-up. Though this is normally where his collections call home, this pop-up is sure to create some serious boom and be the main attraction this season. Starting tomorrow, Jan. 29th the pop-up shop will get its kick off with a projection of Wang’s barcode logo on Bergdorf’s Fifth Avenue front exterior.

AlexanderWangAfterShowSpring:Summer2015-BleuMagazine

Wang at the closing of his Spring/Summer show at NYFW Sept. 2014

 

To get the Fifth Avenue windows and a whole installation in the Luxe Room is a very big deal for us, with this collection, there’s so much handwork, to really be able to display it in that kind of environment, we’re so honored.

Approaching him with the idea of giving his collection a holistic theme for his two window displays, Wang envisioned the life of a sneaker head. Taking two completely different approaches on each window, and showcasing the unique dynamic within Wang’s Spring/Summer 2015 drop the sneakerhead theme really captured the collections essence. Blending elements of luxury with and contemporary genius, each window is loaded with Wang wonders and specialty merchandise. The first window takes on an all-white tennis approach to the sports-theme, while the other window tells a more edgy black basketball story. Strategically placed pieces of special merchandise that coincide with the spring collection are also draped in each window. Some of which include, Alexander Wang’s limited edition barcode logo shoe box, barcode posters, monochromatic basketballs, tennis rackets and trophies which are all available for purchase. As if the collections didn’t include enough incentive with the clothes alone, purchases totaling over $500 will also come with a complimentary USB mix by Dj Jesse Marco.

WangForBergdorf03-BleuMagazine

Wang’s large feature is helping to aid Bergdorf’s recent revolt against the standard compartmentalization within luxury department stores that separates luxury brands from contemporary brands. Joshua Schulman, president of the Bergdorf has previously mentioned that a decent amount of the luxury department store’s patrons indulge in cross department shopping. This shift in luxury brand shopping culture has really opened some precedent setting doors in the fashion world.  Take for instance last October when Bergdorf blatantly defied tradition by bringing Chanel, the Mecca of luxury brands, to the contemporary floor with a pop-up-shop installation. Treading those same ground with Alexander Wang’s Spring/Summer drop, Bergdorf hopes for the same success.

WangforbBergdorf02-BleuMagazine

It is more than safe to say that after continuously refining his collections to breech a bona fide designer-level, Wang’s work has finally paid off. We are more than excited to see what the ever-evolving designer has to bring to the fashion work here in 2015.
For more details of pop-up design details, and Bergdorf special effects, check out WWD and be sure to visit Bergdorf Goodman’s 5th Avenue location for your favoring Spring/Summer 2015 Alexander Wang picks.
200-120
210-260
200-310
SY0-401
810-403
300-320
400-101
70-533
N10-006
MB2-707
210-060
400-201
350-018
ADM-201
CISSP
1Z0-060
400-051
300-075
MB2-704
100-101
9L0-012
642-999
300-115
MB5-705
70-461
1V0-601
300-206
352-001
70-486
300-135
NS0-157
PR000041
300-101
70-346
CCA-500
70-480
300-208
70-462
EX200
1Z0-803
EX300
ICBB
1Z0-808
AWS-SYSOPS
1Z0-434
300-070
CAS-002
220-801
SSCP
PMP
642-997
70-410
101-400
ITILFND
AX0-100
2V0-621
102-400
101
1Z0-067
220-802
70-463
C_TAW12_731
70-494
CISM
700-501
NSE4
NSE7
70-483
70-488
200-120
210-260
200-310
SY0-401
810-403
300-320
400-101
70-533
N10-006
MB2-707
210-060
400-201
350-018
ADM-201
CISSP
1Z0-060
400-051
300-075
MB2-704
100-101
9L0-012
642-999
300-115
MB5-705
70-461
1V0-601
300-206
352-001
70-486
300-135
NS0-157
PR000041
300-101
70-346
CCA-500
70-480
300-208
70-462
EX200
1Z0-803
EX300
Review overview
NO COMMENTS

POST A COMMENT