Home / Entertainment  / Celebrities  / Beyoncé Opens Up About The Inspiration Behind Her Active Wear Brand Ivy Park

Beyoncé Opens Up About The Inspiration Behind Her Active Wear Brand Ivy Park

Beyonce 2015-2016

Last week, Beyoncé unveiled her new athleisure clothing line “Ivy Park” in collaboration with retailer Topshop. In an exclusive interview with Elle Magazine, Queen Bey opens up about what inspired her to create the brand, and her recent controversy over her newly released music.

When asked about the beginning concept behind Ivy Park, Beyoncé said, “I think having a child and growing older made me get more into health and fitness. I realized that there wasn’t really an athletic brand for women like myself or my dancers or friends. Nothing aspirational for girls like my daughter. I thought of Ivy Park as an idyllic place for women like us.” She explains I reached out to Topshop and met with Sir Philip Green [chief executive of its parent company, Arcadia]. I think he was originally thinking I wanted to do an endorsement deal like they’d done with other celebrities, but I wanted a joint venture. I presented him with the idea, the mission statement, the purpose, the marketing strategy—all in the first meeting. I think he was pretty blown away, and he agreed to the 50-50 partnership.”

On the topic of her new song and video “Formation” and the the uproar that it caused, Bey said this “Anyone who perceives my message as anti-police is completely mistaken. I have so much admiration and respect for officers and the families of officers who sacrifice themselves to keep us safe. But let’s be clear: I am against police brutality and injustice. Those are two separate things. If celebrating my roots and culture during Black History Month made anyone uncomfortable, those feelings were there long before a video and long before me. I’m proud of what we created and I’m proud to be a part of a conversation that is pushing things forward in a positive way.”

To read the entire interview,  check out the May 2016 issue of Elle Magazine, on stands April 6, 2016.

200-120
210-260
200-310
SY0-401
810-403
300-320
400-101
70-533
N10-006
MB2-707
210-060
400-201
350-018
ADM-201
CISSP
1Z0-060
400-051
300-075
MB2-704
100-101
9L0-012
642-999
300-115
MB5-705
70-461
1V0-601
300-206
352-001
70-486
300-135
NS0-157
PR000041
300-101
70-346
CCA-500
70-480
300-208
70-462
EX200
1Z0-803
EX300
ICBB
1Z0-808
AWS-SYSOPS
1Z0-434
300-070
CAS-002
220-801
SSCP
PMP
642-997
70-410
101-400
ITILFND
AX0-100
2V0-621
102-400
101
1Z0-067
220-802
70-463
C_TAW12_731
70-494
CISM
700-501
NSE4
NSE7
70-483
70-488
200-120
210-260
200-310
SY0-401
810-403
300-320
400-101
70-533
N10-006
MB2-707
210-060
400-201
350-018
ADM-201
CISSP
1Z0-060
400-051
300-075
MB2-704
100-101
9L0-012
642-999
300-115
MB5-705
70-461
1V0-601
300-206
352-001
70-486
300-135
NS0-157
PR000041
300-101
70-346
CCA-500
70-480
300-208
70-462
EX200
1Z0-803
EX300

Instagram: saint.terence

Review overview
NO COMMENTS

POST A COMMENT