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#BleuStyle: Steel and Jelly AW15


Steel and Jelly established in 2004, the ethos behind the brand embraces the contrasting industrious (Steel) and benevolent (Jelly) approach that father and son took when first starting their fashion label.

The viewpoint of the brand centers on attention to detail. Steel and Jelly are avid about creating innovative British design by establishing the hybrid of contemporary and traditional menswear design.  Every piece is designed with the contemporary day gentleman in mind from the old-fashioned through to the current with masculine shapes and styles.

Steel and Jelly collection is created to feature all the essentials needed in a modern day man’s wardrobe, from formal tailoring to casuals and accessorizes with the look. Each piece created has an element of amazement from a patterned trim inside a collar, to a distinct button thread reflecting the brands ethos “Because detail matters.”SJ_AW14_019SJ_AW14_737



Europe Fashion Editor & Fashion Stylist sean@bleulife.com www.seanazeez.com

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