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#Bleustyle: Tom Cridland – The 30 Year Sweatshirt


Tom Cridland introduces his campaign against fast fashion. The collection introduces the form of a loopback sweatshirt that is so well made and guarantee to last for thirty years.

The 30 Year Sweatshirt aims to put obsolescence to needless cycle of consumption and waste. A combination of technology, premium fabrics and traditional craftmanship made to last a lifetime. Tom Cridland craftsmaen and seamstresses have been making clothing since 1964 and still have sweatshirts made in the late 1970s in excellent condition, which is proves Tom Cridland 30 Year Guarantee is no stunt.

Tom Cridland is working on a partnership with the charity, Deki, The 30 Year Sweatshirt will support entrepreneurs living in abject poverty, by giving them grants to work on their businesses. 10% from every 30 Year Sweatshirt that’s ordered is donated towards this worthy cause.

The 30 Year Sweatshirt is available to purchase online till December 19th from $85 with free shipping to the US and UK.


Europe Fashion Editor & Fashion Stylist sean@bleulife.com www.seanazeez.com

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