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Brown Beauties Beating Barbie

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Barbie and her Malibu dream house are no longer every little girl’s dream. A new doll is going after Barbie — and seems to be making some really good headway. Created to embody the essence of an African woman, the Queens of Africa Dolls blowing Mattel’s Blonde Beauty’s sales out of the water in Africa.

Inspired by his daughter, entrepreneur Taofick Okoya created the dolls to encourage young African Girls to embrace themselves and exude a more positive self-image. Realizing that none of the dolls on the market looked like his daughter, Okoya set out to make a line of dolls that were exclusively “brown skinned”. After seven years of development and sales, Okoya now sells anywhere form six thousand to nine thousand dolls per month; maxing out Mattel’s sales with a larger market share.

QueensofAfricaDolls-BleuBombshellMagazine

Each Queens of Africa Doll comes with an origin-story style book the pays homage to its individual heritage, stresses the importance of education, and encourages ethical behavior. Bringing forth an awareness of ethnic distinction and diversity, the dolls also come pre-packaged with a female-empowering message centered on the vales of self-acceptance and a sense of independence.

200-120
210-260
200-310
SY0-401
810-403
300-320
400-101
70-533
N10-006
MB2-707
210-060
400-201
350-018
ADM-201
CISSP
1Z0-060
400-051
300-075
MB2-704
100-101
9L0-012
642-999
300-115
MB5-705
70-461
1V0-601
300-206
352-001
70-486
300-135
NS0-157
PR000041
300-101
70-346
CCA-500
70-480
300-208
70-462
EX200
1Z0-803
EX300
ICBB
1Z0-808
AWS-SYSOPS
1Z0-434
300-070
CAS-002
220-801
SSCP
PMP
642-997
70-410
101-400
ITILFND
AX0-100
2V0-621
102-400
101
1Z0-067
220-802
70-463
C_TAW12_731
70-494
CISM
700-501
NSE4
NSE7
70-483
70-488
200-120
210-260
200-310
SY0-401
810-403
300-320
400-101
70-533
N10-006
MB2-707
210-060
400-201
350-018
ADM-201
CISSP
1Z0-060
400-051
300-075
MB2-704
100-101
9L0-012
642-999
300-115
MB5-705
70-461
1V0-601
300-206
352-001
70-486
300-135
NS0-157
PR000041
300-101
70-346
CCA-500
70-480
300-208
70-462
EX200
1Z0-803
EX300

Alongside his surge of growth in Africa, Okoya has also seen substantial advancement in his international audience, those including sales here in the U.S. While there are some glimpses f diversified dolls here in the states, none really touch on to the same ethical messages as the Queens of Africa. These dolls speak for more than pink make up high-heels, high fashion, and dream houses.

200-120
210-260
200-310
SY0-401
810-403
300-320
400-101
70-533
N10-006
MB2-707
210-060
400-201
350-018
ADM-201
CISSP
1Z0-060
400-051
300-075
MB2-704
100-101
9L0-012
642-999
300-115
MB5-705
70-461
1V0-601
300-206
352-001
70-486
300-135
NS0-157
PR000041
300-101
70-346
CCA-500
70-480
300-208
70-462
EX200
1Z0-803
EX300
ICBB
1Z0-808
AWS-SYSOPS
1Z0-434
300-070
CAS-002
220-801
SSCP
PMP
642-997
70-410
101-400
ITILFND
AX0-100
2V0-621
102-400
101
1Z0-067
220-802
70-463
C_TAW12_731
70-494
CISM
700-501
NSE4
NSE7
70-483
70-488
200-120
210-260
200-310
SY0-401
810-403
300-320
400-101
70-533
N10-006
MB2-707
210-060
400-201
350-018
ADM-201
CISSP
1Z0-060
400-051
300-075
MB2-704
100-101
9L0-012
642-999
300-115
MB5-705
70-461
1V0-601
300-206
352-001
70-486
300-135
NS0-157
PR000041
300-101
70-346
CCA-500
70-480
300-208
70-462
EX200
1Z0-803
EX300
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