BUDWEISER BRINGS THE MONUMENT SERIES TO SECOND ICONIC AMERICAN LOCATION
Today, Budweiser announced that its Made In America Monument Series will expand to the West Coast with a private concert at Crissy Field in San Francisco on August 15. Electronic Dance Music group Cash Cash will headline, along with Bay Area hip-hop legend E-40 and indie rocker Day Wave. This marks the second set of performances at iconic American locations across the country, leading up to the Budweiser Made In America festival – now in its fourth year – to be held in Philadelphia over Labor Day weekend.
The San Francisco concert follows monumental music experiences in June at New York’s Liberty Island and Governors Island, featuring nine-time Grammy Award winner Mary J. Blige, Big Gigantic, T-Pain and Misterwives. Part of Budweiser’s continued support and commitment to the environment through its recent partnership with the National Park Foundation (NPF), the Monument Series encourages a new generation of beer drinkers to see national parks in a new light through bold and surprising moments at America’s greatest treasures.
In addition to live music, Budweiser will provide access to all of the ingredients for a fun-filled day in the park, including interactive games, food, and of course, America’s No. 1 full-flavored lager. Attendees will also have access to Budweiser’s traveling Beechwood House, which includes an intimate serving area on the ground level and a second floor providing an elevated view of the event and breathtaking landscape.
“We’re thrilled to bring the Monument Series to the people of San Francisco as part of our summer-long Budweiser Made In America music program,” said Brian Perkins, vice president, Budweiser. “We want to give fans a chance to experience live music and enjoy America’s most iconic beer with the backdrop of one of the country’s most recognizable landmarks: the Golden Gate Bridge.”
In April, Budweiser announced its partnership with the NPF and brought the campaign to life through innovative and patriotic limited-edition summer packaging. Budweiser commissioned famed city streetscape and mobile photographer 13th Witness to unveil this packaging with compelling visual content that captured Budweiser’s bold spirit for the summer.