Budweiser Unveils New Limited Edition Summer Packaging With Photography from 13th Witness
In honor of Earth Day, today, 13th Witness unveils Budweiser’s new patriotic summer packaging through an exclusive photo series of iconic NY imagery…. this is just a small taste of the monumental moments Budweiser has planned for summer 2015, including a summer music concert series!
This unique summer packaging features the iconic Statue of Liberty in celebration of Budweiser’s partnership with the National Park Foundation which the brand announced today, complete with a donation of 2.5 MM and much-needed manpower to support the Foundation’s “Find Your Park” initiative.
A monumental packaging conversion like this one was worthy of a monumental debut – so Budweiser commissioned cityscape photographer and Instagrammer 13th Witness to capture images of the new Budweiser bottle against iconic New York City backdrops, including aerial shots above Liberty Island. You can view/download a full gallery of those 13th Witness images at http://newsroom.anheuser-busch.com/budweiser-npf .
This pairing is a first for the brand and photographer alike – and truly brings to life Budweiser’s partnership with NPF, capturing the spirit of what’s to come this summer!