Burget King adding hot dogs to the menu. They announced today that they will add grilled hot dogs instead of boiled ones.
“Instead of boiling a hot dog in water, we can grill it just like you would at a backyard barbecue,” said Alex Macedo, president of the company’s North America division according to the New York Times. “It made all the sense in the world for us.”
Burger King has most of the ingredients to make the hot dogs since they selling it with 100 percent of it beef. Macedo stated the only new ingredients were for the buns and relish. It took the teams, from the Burger King restaurants 10 days to master the making of the two hot dogs they will be selling to customers. One is a simple hot dog and the other a chili cheese dog. Check out the hot dogs in restaurants as they continue to make moves for the No. 2 burger chain in the United States.
“For us, this isn’t just another product launch, it’s a whole new category,” Mr. Macedo said according to the New York Times. “There are 20 billion hot dogs sold in the U.S. each year, so it’s a big opportunity.”