Cara Delevinge has been named the newest brand ambassador for PUMA, putting her in the company with Rihanna, Kylie Jenner, and Rae Sremmurd.
“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement,” says Cara. “It’s about accepting who you are, no matter your faults. ’DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something.”
Launching this month, PUMA’s “Do You” project spans across multiple categories, from its running and training to sport style collections.