The iconic American lifestyle footwear and accessories brand, Cole Haan, has announced its newest duel gender collection: GrandPrø Tennis. The shockingly light GrandPrø Tennis shoe is a vintage-inspired sneaker, updated with a thoroughly modern operating system.
“There’s one thing we want to convey about this product: try it on. It is shockingly light in weight and remarkable in cushioning and comfort. This sneaker will blow your mind. The GrandPrø is an instant classic American tennis sneaker and it delivers on every principal of our Grand ØS platform in every way,” said David Maddocks, Cole Haan’s Chief Marketing Officer and General Manager of Business Development.
Coinciding with the launch, Cole Haan is releasing a multi-channel campaign, entitled “Lighten Up Your Game”. The new campaign embodies the light-hearted spirit and lifestyle of GrandPrø Tennis, offering demonstrations of the shoe’s extraordinary lightness. The campaign imagery features weight comparisons with the GrandPrø Tennis Shoe versus a variety of fun items, including a bloody mary (with or without booze), tennis balls, model airplane, small coffee and even baby chicks. After all, the GrandPrø Tennis Shoe is light as feather.
The GrandPrø Tennis Collection is available now on ColeHaan.com and in Cole Haan stores.