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Cole Haan Reinvents Dress Footwear For A New Generation

Cole Haan, the iconic American lifestyle footwear and accessories brand, unveils GrandRevølution – a dual gender collection that brings the innovation associated with performance footwear to dress shoes.

 

“With the launch of GrandRevølution, we have dramatically reinvented the design and construction of dress footwear,” says Jack Boys, Chief Executive Officer at Cole Haan. “We have re-engineered traditional dress silhouettes in a way no dress footwear company has since the invention of the Goodyear Welt in 1869. You must see and feel it to believe it,” he added.

 

Traditional craftsmanship meets modern engineering with the GrandRevølution men’s collection. Running-shoe inspired GRAND.ØS energy foam provides responsive cushioning, while a lightweight torsional arch supports and steadies each step. The achilles and tongue padding generate ready-to-wear comfort right out of the box. A fully synchronized motion outsole and flex welt infuse the dress shoes with the flexibility and moisture control benefits of a performance sneaker. Laser-perforations found on the Washington Grand Laser Wingtip Oxford upper offer a contemporary take on a traditional wingtip.

 

“To say, ‘they don’t make them like they used to,’ would be an understatement,” asserts David Maddocks, Chief Marketing Officer and General Manager of Business Development. “This represents a comprehensive revolution in dress shoemaking – we have re-engineered, re-invented and re-imagined these products to deliver comfort one can immediately feel in a luxuriously-crafted, elegantly-engineered, fashion-forward shoe,” he concluded.

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1 COMMENT
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