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Concepts and adidas Launch Three-Day Boston Experience in Celebration of New Store

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Cambridge-based brand Concepts and adidas have teamed up to open a brand new retail store in Boston, Massachusetts. The grand opening of the store is coming soon, however, Concepts is already launching a city-wide experience for Bostonians to get involved and celebrate the store’s opening.

 

Concepts will be giving away 21 keys over the next three days, with seven keys up for grabs for the first seven people who show up at the secret locations revealed on Concept’s Instagram stories. Those who hold a key will be invited to the grand opening ceremony as well have the ability to unlock an adidas giveaway.

 

The first location was the Concepts store in Cambridge. Head over to Concept’s Instagram stories to participate now.

 

 

This article was originally written on Hypebeast

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