As part of the MTV Movie Awards Gift Bag this year, the #LoveMyBounce shorts, part of the #LoveMyBounce initiative for female empowerment, were included this year.
In partnership with STK MKT Entertainment, D’Chrome Foster launched the #LoveMyBounce campaign, a movement “that calls forth all fierce and fearless females to assert themselves as sexy empowered beings”. As part of the campaign, they have created #LoveMyBounce shorts in three different colors, where 20% of the proceeds go towards Arethusa Speaks, a “a non-profit theater organization that uses storytelling to give a voice to women who have been affected by relational violence” according to the website.
The #LoveMyBounce shorts were featured as part of the 2015 MTV Movie Awards this year, where all the presenters were gifted with MTV Movie Award gift bags that included other items such as a $500 gift card from DonorsChoose.org, 5 night stay at the Mulia Resort in Bali, and other items.
On Jan 26th, the song January was released as D’Chrome Foster’s new single as well as to support the #LoveMyBounce movement. The song was originally inspired by an intimate relationship Foster had but later evolved into something as a symbol to empower women, wanting to turn the song into something that Foster said would “challenge others to think”.
That’s what #LoveMyBounce is about, its about self-acceptance that if I could do this and she can do that then all of a sudden I could relate and we can exchange energy. It’s about self-acceptance and realizing that the energy flows (between a man and a woman) and the time we spend judging it, is time wasted
When creating the video for January , a total of five ordinary women of different races, were given the freedom to do whatever they wanted in the video and all of them opted to twerk.
“It wasn’t to be twerking, it was just we auditioned and got girls and we tried to figure out what it is they want to do and that’s what it was about, it’s about you “doing you”…So if she wanted to stand and posed, if she wanted to read poetry…but the song made them want to get up on their heads, and that’s the beauty of it, that’s the truth of it.
Raised in Flatbush, Brooklyn, Foster was constantly surrounded by music. This inspired him to write his first song at the tender age of three. He continued to hone his craft through his teenage years and wrote his first catalog of songs at 19. He spent a few years as a battle emcee, having the chance to go up against the likes of Immortal Technique and Jin and Pac FM, something that he took as a very interesting learning experience in rapping and forming his opinion about the underground rap scene as “exhibitionism”.
Aside from January and the #LoveMyBounce movement, Foster plans on releasing new music.
The EP is coming, we just did this awesome concert and we kinda had to take a step back. I record in Buffalo sometimes and this Polish guy’s awesome engineer, no ear for hip-hop, but a total music nerd the type of guy you’d want on the early stages of you’re music so I’m gonna go up there and bang that out…I’m working with Baron Bass and these two other artist a lot of things are cookin so I’m excited about that.
Check out the #LoveMyBounce campaign and make sure to pick up a pair of #LoveMyBounce shorts at www.lovemybouce.com.