The “Ciroc Boy” himself just announced his latest project, “DeLeon” the new improved Tequila. Sean “Diddy” Combs, the entrepreneur, is known for taking Ciroc, his Vodka brand to the next level. Sean had a huge success with the premium vodka going gold and expects nothing less for DeLeon. DeLeon is the end result of partnership between Diddy and the British multinational liquor company, Diageo. Back in 2007, Diageo decided to refrain from selling Jose Cuervo Tequila but vowed to make a comeback in the Tequila world. There is no better way to make a comeback than having DeLeon by your side.
“With Ciroc, we dated. Now with DeLeon, we’re married,” Combs said in an interview. “This deal is way better. This makes me a true owner.”- Diddy