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Dominating Downtown: DSQUARED2

DanandDeanCaten

For the first time in two decades, designers Dan and Dean Caten have released another men’s wear collection. Of their 20 years in business, the brothers have raked in a whopping $228.6 million in sales so it’s only right that at this stage in the game, the two begin planting the seed of Dsquared2 stores in larger markets to grow their already successful brand.

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Dan and Dean Caten NYFW F/W 2015

 

The last few months for the company have been jam packed with a series of prosperous store openings in the US spanning from here in NYC, Miami, and Los Angeles. A new beginning over seas in their London flagship has also been extremely beneficial for the brand as well. Coming in as their largest location, their flagship location that opened its doors earlier this month is more than 8,000 square feet.

Of the 35 stores located around the world in diverse areas like Abu Dubai, Paris, Hong Kong and Milan, only ten of them are directly owned by the brothers leaving the remaining stores franchised or operated with partners. In efforts to reverse the numbers, the brothers revealed plans of rolling out ten store each year over the course of the next five years.

“It’s the right moment to do this. It took us a while. We practiced and made mistakes in our own water. But the company is strong, we have the right visual and merchandising teams and we’re ready.”

-Dan Caten

The new Dsquared2 store in SoHo.

 

Dsquare2 SoHo Location

Though the brand is currently carried at luxury department stores like Saks Fifth Avenue and Bergdorf Goodman, the bothers felt the need to come into the New York City market and make more of an impression on the savvy city shopper. What better place to do it than in the bustling luxury and urban feel packed within the cobbled streets of SoHo?Dean Caten mentioned that the company had been looking for just the right place in  New York for years and felt that  SoHo was the neighborhood that would best house the growing brand.

“We’re downtown boys.”

-Dan Caten.

The 6,467-square-foot store in SoHo stylishly separates their men’s runway collection, tailored clothing, sportswear and women’s wear, accessories , and fragrances with design elements that fuse their Canadian Roots and love for all things sleek and contemporary, resembling the design of their L.A. and London locations.

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Since the Catens are based in Europe, they very seldom visit the U.S. market very often, which made this trip to SoHo yesterday that much more special. Gracing the city with their presence and revealing some exciting company plans has really got us excited to see what Dsquare2 will bring to world of fashion soon.

“We’re a young company with a good, solid background. We have a base and we’ve built a foundation, but there’s still lots to come.”

-Dan Caten

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