Drake Smashes Streaming Record in ‘VIEWS’ First Week Release
Within the first week of Drake’s fourth album release, over 850,000 were sold not counting streaming numbers which eventually rounded up to over 1.04 million album sales. Despite the massive reception and feedback from ‘VIEWS’, those numbers weren’t the biggest headline from the week. The story was in fact the 248 million streams allocated from fans listening to the album. Those streams ultimately translated into $14 million in sales, giving Drake one of the few weeks recorded in Hip-Hop history to have an album go platinum in its first week of release, the last artist being ironically his mentor and Young Money CEO, Lil Wayne.
According to BuzzAngle who tracks streaming services and statistics, Drake topped the previous record held by Beyonce’s ‘LEMONADE’ album released a week prior to ‘VIEWS’ by over 100 million streams a week, making it the highest streaming album to date. The feedback from both artist’s projects could potentially have a myriad of benefits not only to the tech corporations, but music enthusiasts as well. In an article with the Wall Street Journal, Apple’s content director Larry Jackson acknowledged that, “If artists are able to cut exclusive deals and generate massive revenue by “corralling” onto one platform, then tech giants will have found a way to extract more revenue from content and services.” This marks one of many steps in yet again another year of the OVO general’s reign atop the Hip-Hop stratosphere, cementing himself in an elite class of the greatest rap artists of all time.