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Drake sold over 600,000 copies of ‘VIEWS’ on iTunes Over the Weekend


With the release of ‘VIEWS’ behind us, a massive amount of units were moved after Drake’s interview with Zane Lowe on OVO Sound radio commenced. An estimate of 600,000 albums were sold digitally via iTunes in its first 24 hours of availability, quickly on pace to outsell Beyonce’s ‘LEMONADE‘ project, which is retailed for $18 packaged with the short-film. Given the prediction of album sales within the first day of release, it’s shaping up to be Drake’s highest selling project to date, and will most likely eclipse his previous effort ‘Nothing Was The Same‘ in 2013, which sold 658,000 copies in its first week.

Drake has been evolving consistently with not only his work ethic musically, but diligently working to become a cultural icon within his home city of Toronto and a global titan. With records like ‘Weston Road Flows’, ‘Hype’ and ‘U With Me?’ being standout offerings off his 4th album, Drake’s ceiling is still no where in sight despite heavy pressure to deliver a classic. ‘VIEWS‘ commands a versatile sound ranging from Hip-Hop to the rhythm of dance-hall. The album cohesively molds different genres to produce a quality body of work for the music fanatics around the world. It also has a strong possibility to reach sales of one million given the RIAA’s new combination of streams with physical album sales. 600,000 in your first day of release may be indicative of what’s to come later on when the week ends. Stay tuned to BLEU for more info on ‘VIEWS’.


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