Maintaining their value based pricing strategy, the new skin care line ranges from only eight to twelve dollars. The skin care line is made up of four simple products that are free of parabens, sulfates and phthalates making them suitable for anyone’s skin.
Illuminating Eye Cream, $10
Soothing Serum, $12
Daily Hydration Moisturizer, $8
Nourishing Night Cream, $12
With only a couple free standing stores in the U.S. E.l.f is also looking to expand their brick and mortar offerings as well. Currently sold within retailers, like Target, CVS, Walgreens, and Wal-Mart, E.l.f‘s next strategic move to further their growing success seems to point right to free-standing stores. Given the fact that they don’t have very may free-standing locations, E.l.f relies heavily on their website for the promotion and news on their latest product lines. Their amazing surges in growth without in-store promotional advertising or brick and mortar locations is incredible and really demonstrates the brands quality.
Be sure to check out all of E.l.f‘s latest product offering on their website linked here.