This season, Ashley and Mary-Kate Olsen’s esthetic was inspired by the California Surf Culture of the 50’s and 60’s. Last year the two opened up their first store in Los Angeles, stocked with a pre-fall collection that may have been too heavy for the climate at the time. “It was 110 degrees when we opened,” stated Ashley at The Rows pre-fall presentation. So it was really important for us to explore weight and color in the right way, knowing what the weather was going to be like during this time.”
For pre-fall the duo explored different fabrics to fit California’s cool vibe. By playing around with linen, scuba neoprene and organza they were able to create a collection that embodied the California surf culture but remained true to the brands signature silhouettes.
View the entire collection here!