Greg Walker: CEO And President Of Icon Entertainment Branding And Marketing Group
By Patti Swayne
What is your title?
I am the CEO and President of Icon Entertainment Branding and Marketing Group. Our
goal is to be referred to as “A Team on a Mission to Help Others Realize Their Vision.” If they can
dream it then we can achieve it.
Tell us what was your motivation behind the creation of your company?
I saw a need to fill a void, so I created Icon Entertainment Branding and Marketing Group. There was a
sea of artists and athletes who expressed their inability to achieve their true vision of where they saw
their brand. It was much greater than others had explored. If you can see it then you can live the dream.
Our job is to make sure that the world knows who you are and what your brand is about while achieving
the goals that we as the company and you as the client have set out to accomplish. Icon Entertainment
Branding & Marketing Group has motto that we live by; “Ambition is our driving force…hunger is our
Do you focus on a specific industry?
Our Company focuses on entertainment and sports. We decided to concentrate on an area that is centered around
our strengths. As a moving force in the in public relations Industry which led into marketing and branding, we have
nurtured relationships with some of the most notable entertainers and athletes around both past and present.
Marketing and branding go hand and hand, without one the other fails.
What is a common question asked when it comes to branding?
Most Clients will ask the question, “Can you help me make my brand a household name?” My response
is, “can a fish swim?” We utilize all of our resources, which are everywhere, to create a buzz that turns into
How important is branding to a company’s success?
Branding is everything to a company’s success. If [people] never know your name, then your company doesn’t exist.