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Guess Releases A Unisex

On October 3, Guess, will release its first unisex line, called His + Hers. The collection, which was first announced in May, will include denim, loungewear, tees, blazers, button-down shirts, a pair of joggers, a hoodie, and outerwear in monochromatic and neutral tones. Overall, the offerings play with premium materials, including heavy suede used for a biker jacket, lamb leather for a shirt, and terry cloth for the sweats, amongst other things.

 

Guess CEO Victor Herrero notes that gender neutrality in fashion goes beyond a trend.

 

“It signals a change and an evolution in our society,” he said. “The idea is very progressive and it’s exciting to be a part of it.”

 

Guess hasn’t confirmed a second line, but Herrero says it’s a possibility.

 

“We will continue to push the envelope in ways that we have not yet even imagined,” he said.

 

Even if another name that doesn’t rely on the gender binary might make a more nuanced impact, committing to the cause is still an important stance for a mass market brand like Guess to take.

 

Guess’ His + Hers line will be available in select Guess stores and online. T-shirts will range from $59 – $158, the jogger will retail for $128 and the hoodie for $108, while the outerwear will start at $198

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642-997

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