On October 3, Guess, will release its first unisex line, called His + Hers. The collection, which was first announced in May, will include denim, loungewear, tees, blazers, button-down shirts, a pair of joggers, a hoodie, and outerwear in monochromatic and neutral tones. Overall, the offerings play with premium materials, including heavy suede used for a biker jacket, lamb leather for a shirt, and terry cloth for the sweats, amongst other things.
Guess CEO Victor Herrero notes that gender neutrality in fashion goes beyond a trend.
“It signals a change and an evolution in our society,” he said. “The idea is very progressive and it’s exciting to be a part of it.”
Guess hasn’t confirmed a second line, but Herrero says it’s a possibility.
“We will continue to push the envelope in ways that we have not yet even imagined,” he said.
Even if another name that doesn’t rely on the gender binary might make a more nuanced impact, committing to the cause is still an important stance for a mass market brand like Guess to take.
Guess’ His + Hers line will be available in select Guess stores and online. T-shirts will range from $59 – $158, the jogger will retail for $128 and the hoodie for $108, while the outerwear will start at $198