Heineken x TUMI Collaboration, Well-Justified Reason To Drink/Celebrate
Heineken and TUMI may have just given us the perfect excuse to drinking casually more with the release of their new exclusive tote bag. Well, sort of. The international brewer, Heineken, and premium travel accessory brand TUMI, delivered the first of three tote bags for their #Heineken100 campaign (7th year running). Made available to 100 of the world’s most influential men to deliver limited-edition, co-branded products in fashion, music, art, and culture. Past recipients of this acknowledgment include Public School duo Dao-Yi Chow and Maxwell Osborne, Garrett Leight, retailer Union Los Angeles, Parabellum Mark McNairy, retailer KITH, NEIGHBORHOOD and many others. The first bag is inspired by Miami with it’s functional design detailed with green accents.
The initiative will also release a New York and Amsterdam tote bag in September and October respectively. While the bag is made exclusive only to the 100 men’s influencers, enjoying a nice cold brew on a nice hot day in celebration of some of the greatest men’s collaboration in fashion, music, art, and culture is not far fetched. With one swig raised, cheers to the this year’s #Heineken100 recipients.