Last night, Heineken kicked-off their #Heineken100 program with a screening at the Crosby Street Hotel in New York, hosted by New York native and KITH founder Ronnie Fieg. The invite-only event launched the sixth year of the program, which celebrates Heineken’s hyper-influential consumers by creating custom creations and exploring the deep cultural connections in the cities of Boston, Chicago, Los Angeles, Miami and New York. Check out the images in the gallery above. Photo Credit: Dorothy Hong
About the #Heineken100 Program:
Now in its 6th year, the Heineken brand’s coveted #Heineken100 program, which celebrates its hyper-influential consumers with custom creations, has expanded to include a #Heineken100 City Guide and local activations at the most stylish retail stores in five of its consumers’ favorite U.S. Cities (for ages 21 and over).
This year’s five custom items will be unveiled at launch events in each city starting in August, and will be seeded to 100 national influencers, including local style arbiters. The first exclusive product drops in early August in New York City with a launch event at the KITH flagship store, followed by staggered launch events in LA, Miami, Chicago and Boston through the end of the year.