The IFF MAGIC Japan launching this April and will take place from April 26-28, 2017 at the Tokyo Big Sight exhibition center. This event comes as a joint venture between MAGIC and JFW-International Fashion Fair, which is Japan’s longest running fashion business trade show.
Organized by publisher Senken Shimbun, it will be the centerpiece of Japan Fashion Week in Tokyo. The event will feature a re-imagined and re-merchandised show floor with new brands such as Dehen 1920, Blood & Honey, EQOUTA, Nobis, and DL1961, spread out in an easy to navigate fashion. This enhances the experience for both retailers and exhibitors.
“The Tokyo fashion community is full of passionate, committed fashion designers and brands – MAGIC Japan is honored to create a platform to inspire and help them grow their business,” said MAGIC Japan consulting president Christopher Griffin. “UBM Americas and UBM Japan are working day and night to deliver the most amazing experience for buyers and brands alike, we look forward to seeing everyone April 26 -28 in Tokyo.”
The categories included in the show are Men’s, Women’s, Children’s, Footwear, and Accessories. In addition, over 10,000 attendees will look at top retailers such as United Arrows, American Rag Japan, Tomorrowland Co, Beams, Barneys Japan, Ships, Isetan and many more show off their products. The fair is gonna one of those events to remember as fashion continues to grow everyday, especially in Japan.
“It has been such a wonderful experience being involved with MAGIC Japan and launching our first international show,” said International Business Development manager Edwina Kulego of UBM Fashion Group. “We are excited to be able create an elevated platform that supports our customers in gaining access to the Japanese market. Looking forward to seeing everyone in Tokyo next month! ”