As Jezzy continues to ride wave of his recently released album “Church in the street”, the Atlanta, Georgia artist enlisted the soft yet soulful stylings of singer Janelle Monaé for his most socially concious videos to date, “Sweet Life. Premiering on CNN, the morning of Martin Luther King’s Birthday, the black & white visuals unfolds the unfortunate issues of police brutality, mass incarceration, and the magnitude of how just one little piece of hip hop’s culture can influence a much larger puzzle of mainstream media mirroring the roles of our irresposibility.
In a statement delivered to the CNN network, Jezzy says, “Ever since I came into this music game, I’ve tried to make motivational music, whether you’re on the corner hustling or in the corner office making power moves. “Sweet Life” is no different, but it’s a bit more of a personal track because I rap about my own trials and tribulations. I wanted this video, with Janelle Monáe, to show what could have happened to me and does happen to African Americans every day.”
Jeezy also tweeted that very day that he intentionally timed the release of “Sweet Life” coordinating with Martin Luther Kings Jr.’s Birthday
— Young Jeezy (@Jeezy) January 18, 2016