Kanye West and Adidas have big plans on to take over the street/sport style industry one Yeezy Boost at a time!
Kanye and Adidas have collaborated for a long time, resulting in three clothing collections and sneakers that were a massive hit. Now the pair has just announced “A Yeezy branded entity creating footwear, apparel and accessories for all genders across street and sport,” Which will go by the name of “Adidas + Kanye West. “With this collaboration, Adidas will open stores that specifically “serve as distinct hubs for adidas and West-developed Yeezy product.”
In the press release, released by Adidas, they’re calling this “the most significant partnership ever created between a non-athlete and an athletic brand.” No word yet on the timeline of the new collection, or stores, but it is sure to be a massive hit with hipsters everywhere