Grammy award winning rapper Kendrick Lamar collaborates with Reebok in revealing a new sneaker called “Club C.”
“Now more than ever it is important for individuals to come together as one,” said Lamar according to a press release. “This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages. This is something I try to do with my music, and now here with the Club C.”
The shoe also features an acid-washed denim with a black and white pattern. This Reebok Classic x Kendrick Lamar Club C Capsule will be available on Jan. 13.