The Grammy-nominated artist is doing way more than making hit music with his free time. Compton’s very own rapper, Kendrick Lamar just teamed up with Reebok to design sneakers. This collaboration will be more than just designing sneakers for a brand, K.Dot himself attempts to develop programs for the youth to stay off the streets.
“Reebok has a history of helping kids in the community realize their potential is limitless,” Lamar said in a press release. “I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent.”