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Lacoste Underwear Launches in Macy’s

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Last Thursday, Lacoste launched their men’s underwear and loungewear collections at Macy’s Herald Square with a big party with models, snacks, and staff on stand by ready to style their new prospects in Lacoste’s newest threads.

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Found on Macy’s newly remodeled lower level, Lacoste’s new line will be the new guy on the block next to neighboring brands such as, Michael Kors, Polo Ralph Lauren, Under Armour, Hugo Boss, Ralph Lauren, 2(x)ist, Diesel, Emporio Armani, Tommy Hilfiger and Jockey. Over the course of the next few months Lacoste will be rolling out to Macy’s best stores, 18 Nordstrom locations, Bloomingdale’s, Zappos, Amazon and about 70 key specialty stores in the U.S.

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