Yesterday Cavaliers’ LeBron James signed lifetime contract Nike, extending the deal that began before he step foot on the NBA court in 2003.
This is the first time a athlete is signing an official lifetime agreement in Nike history. James is blessed by the opportunity Nike invested in him since he was 18 years old.
I’m very humble, man,” James said Monday after practice with the Cleveland Cavaliers according to Yahoo Sports. It’s been an unbelievable time for myself and my family, and I’m just grateful that Nike and Phil Knight, and everyone over there just believed in a skinny 18-year-old kid from Akron, Ohio, and I’m happy to be a part of such a great company.”
James is clearly trying to be a global icon like Michael Jordan, arguably the greatest player in NBA history. This deal also adds stakes in restaurant chains. He continues to be part of various charity events and will keep selling shoes, shirts and everything associated with Nike. In the foreseeable future James hopes to branch off his own brand like Jordan.
We’ll see when we get to that point,” said James, who has signed three contracts with Nike. “If it makes sense for both parties, then we’ll do it. If not, then we won’t. We’ve done a great job of building my brand to this point. We want to just continue it. If it makes sense for us to have a ‘Team LeBron,’ or whatever the name will be, we’ll take a look at it and we’ll go from there. It’s a partnership between us. It’s not an endorsement deal. It’s a partnership where we always come together and figure out the best way possible for both brands to be successful.