Yesterday, VH1 and 345 Games celebrated the launch of “Love & Hip Hop: The Game” with an intimate blogger preview at Viacom’s Skysquare Lounge. As guests sipped MYX Fusions Moscato and enjoyed light hors d’ oeuvres, “Love & Hip Hop” executive producer Mona Scott-Young opened the event with welcome remarks, followed by greetings from Dan Yang, Viacom’s EVP & GM of Consumer Products. Then, Viacom Media Networks Entertainment Group Director Olivia Coombes led a live demo of the mobile app, which allows users to create their own “Love & Hip Hop” universe with customized characters who are talented but unknown musical artists. Attendees were able to experience “Love & Hip Hop: The Game” alongside actual “Love & Hip Hop” cast members Yandy Smith, Rich Dollaz, Remy Ma and Papoose – all of whom were on hand to enjoy the festivities.
“Love & Hip Hop: The Game” is now available for download on the App Store and Google Play.