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Macy’s Showcases The SOUL Era for Black History Month

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This month, culture-defining fashion is all the rave as Macy’s takes a closer look at a few trends from the Soul-Era of Black Style, celebrating Black History Month. Tomorrow, Wednesday, February 4th, celebrity stylists and designers, June Ambrose and Johnetta Boone will be leading a discussion panel in topic of the Soul-Era. The fashion gurus will be showing fashion enthusiasts first hand how the groovy-get ups, attitudes, and accessories from the iconic 60’s and 70’s helped shape some of today’s fashion. Following the informational segment, the attending audience will be able to enjoy and informal runway show featuring styles recreated by the Soul-Era.

June Ambrose has worked with some of the biggest names in the entertainment industry over the course of her 22-year career as a celebrity stylist. Getting her styling start back in the late 90’s, and getting fashion inspiration form earlier times, June’s has seen the evolution of fashion in the African-American community first hand.

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“I’m excited to be working with Macy’s as we celebrate and recognize revolutionary African American Designers and Style Icons that inspired me as child and my own experiences through fashion.”

– June Ambrose.

Fashion stylist and costume designer Johnetta Boone, has dedicated her talents to the entertainment industry for over three decades. Designing and styling for large-scale productions like Cadillac Records, and The Notebook, Boone can really tell you a thing or two about captivating the essence of previous fashion eras.


  “With the broad explosion of freedom in the late 60s and 70s many fashion designers and musical artists reached for higher realms of expression in dress, inspired by Black style. It was all about pure fun.”

–Johnetta Boone


Trumping these two fashion gurus, Macy’s has been around for more than 15 decades of monumental moments in fashion and has especially seen and been a huge part of the one’s attributed to the African American community.

“As a retailer with more than 150 years of fashion history, Macy’s has seen the evolution of Black style first hand and we are thrilled to recognize and celebrate the style icons and trends of the Soul Era in honor of Black History Month.”

-Dineen Garcia, Macy’s VP of Diversity Strategies.


For the entire month of February shoppers can enter to win trip for two here to New York City, the fashion capital of the world for a chance to win a shopping spree and makeover. You and your guest will be styled by celebrity stylist June Ambrose and will be able to shop the floors of the largest Macy’s at Herald Square. For a complete list of entry rules check out Macy’s website linked here.


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