Matiere delivers “Dead Sea”, a collection that combines inspiration from both the journeys of co-founder Scott Shandalovev’s journey through the California coastline back in the 1980’s and a recent visit to San Francisco coastline by the brand’s creative director. The experience marks his earlier encounter with fashion where he once created and sold tie-dye t-shirts out of his car to earn money while on the road. The experience inspired the season’s fabric treatments from pigment sprays, enzyme dyes, and dip dyes.
The brand took a recent trip to the historical Port of San Francisco with their creative director, Jake Zeitlin to use the coastline landmarks as inspiration. Details like cargo pockets, drawstring hems, and linen fabrics help play up their workwear designs which also provide functionality with various fabrics such as waterproof nylon, cotton crepe, and sea-washed viscose cotton. This spring/summer palette nods to the city with its use of of sun-faded hues, seafarer blues, and soft neutrals, while encapsulating Japanese ultra-textured, cotton slub pants, shorts, and raw silks reminiscent of the Pacific.