While riding on the highway you see a large group of bikers past. They are dressed in classic leather vests riding on bikes that look like they are straight off of a movie set. There’s something different about this group, they are dressed like our favorite characters from Son of Anarchy, but they are black. This scene is normal to some but for many black bikers aren’t “mainstream”. Enter Rock Boy Chopper in New York City, the first black owned custom Harley bike builders shop. We caught up with one of Rock Boy Choppers founders, Meatloaf Scalesa to found out more.
Rock Boy Chopper is company that customizes bikes for customers. They add sound systems, custom rims, and etc. In order to know what Rock Boy Chopper can do for you it is important to know the difference between a chopper and a motorcycle. According to meatloaf, choppers are luxury bikes. They have added features that cannot be found on a bike made on a manufactures line. Choppers can range from $10,000 to $100,000. They are not to be confused with street bikes. Street bikes are rugged where as choppers have a smooth ride. Motorcyles that come from Harley Davidson for example are from an assembly line. All the bikes look the same. Creating a chopper requires custom features. It is one of the more expensive hobbies, one where large sums of money are invested. Meatloaf always dreamed of being apart of the biker lifestyle growing up but couldn’t afford it. Now after founding Rock Boy Chopper, he is immersed in the lifestyle he always wanted. “I eat, sleep, and Sh*t this stuff!”
“The current perception is that black bikers are “gangs on bikes” We at Rock Boy Chopper are anything but.” RBC is shedding positive light on bikers of color through community involvement. RBC community ties span from planning supply drives to collaborating within local associations. The Rock Boy Choppers are adding to the facets to want it means to be a positive role models. Meatloaf whats to show youth, “what they can get with passion and work ethic. “
Work ethic is something that Meatloaf is no stranger to. He continues to promote the Rock Boy Chopper brand and informing people about the black biker movement. His dream is to build RBC into a brand that is larger than Harley Davidson. Leaving no stone unturned in the biker lifestyle Meatloaf wants to design what bikers wear as well. “Biker attire never goes out of style, do you see how many people are wearing biker vests now?
Rock Boy Chopper is definitely a brand on the move.