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Misha Quark – Dairy’s Trailblazer

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Prevention Magazine characterizes quark as “…a spoonable cheese from Germany that’s poised to be the next high-protein, low-calorie hotshot in US dairy aisles.” Misha Quark is quickly defining the category in the U.S. market – and now it’s upping its game with new flavors and packaging.

 

Already winning accolades since it’s launch in 2015, Misha Quark has already established itself as a trailblazer in the cultured dairy niche. Misha captures the best parts of yogurt — its smooth, creamy texture and high protein, up to 17 grams of protein per cup. Consumers find it delicious, with just 2% fat, more protein than sugar and 95% lactose-free. The big Misha difference, though, is flavor. Thanks to a special blend of European cultures and production processes, Misha Quark has none of the sour tartness of ordinary yogurt. Misha Quark is for yogurt fans who don’t like tart yogurt.

 

Reaching supermarket, health and convenience store shelves this month, Misha’s distinctively delicious flavor line-up includes:

• Strawberry Rhubarb: field fresh strawberries and tangy pieces of rhubarb

• Key Lime: zesty and fresh, it is blended with real key lime and bits of candied lemon zest

• Blueberry: blends handpicked, ripe blueberries with creamy, tart free quark

• Original: pure quark provides a fresh take on an old favorite

• Vanilla Bean Coconut: made with ground vanilla beans and creamed coconut

 

 

 

Kamilya Abilova and co-founder Daniyar Chukin believe that dairy should be good for people and the planet. “From the very beginning we started out with the believe that our quark had to deliver on the delicious, protein-packed and truly fulfilling snacking experience, while at the same time being made as sustainably as possible”, said Abilova. “The reaction from retailers and consumers to the new flavors and packaging has been overwhelmingly positive, “ she added.

 

Beloved in Europe for its mild flavor and thick, creamy texture — quark is often eaten as a snack or used as a versatile staple in the kitchen. Thanks to Misha’s custom blend of European cheese cultures, Misha is one-of-a-kind, a fresh take on quark that’s always silky and delightful without the lumps, bumps, or grainy texture found in some of the other types of quarks on the market. Great on its own or incorporated into a favorite recipe. Misha Quark can be found in dairy aisles everywhere.

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