Nas Partners With The Thread Shop To Create Fashionable & Functional Merchandise
Hip-Hop icon Nas partners with Sony Music’s creative agency, The Thread Shop, to focus on creating fashion forward, trend collections and strategic collaborations.
This partnership is a homecoming for the Queens native, who has a long history with Sony musically and creatively. The Thread Shop will be working hand to hand with Nas to develop an improve web store with exclusive merchandise for the customers. This creative agency also worked with numerous artists and brands such as Common, A$SP Rocky, A$SP Ferg, Bob Dylan, and more. They won a combined 12 Grammy Awards and nominations for design that include Bruce Springsteen, Snoop Dogg, Miles Davis, Johnny Cash and Tori Amos.
Frances T. Wong, an experienced veteran in the branding, fashion and production industries, overseas the agency and thrives to accomplish their long term goals.
“Over the past year, we’ve been carving out our lane based on what we know the competitors can’t do or don’t do,” said Vice President, Frances Wong. “Our strength is our unique ability to evaluate and understand the fashion world, trends and pop culture and apply that insight to our business and clients. Our approach is to not look at what we do as merch but rather as an opportunity to create fashion forward brand extensions that can live in real life: on tour, online and at retail.”
Be on the lookout for their latest collaboration within a couple of weeks.