Yesterday during opening night of the NBA season, Nike Basketball’s “Come out of nowhere” campaign launched with numerous NBA stars showing different challenges they faced in their career.
Each athletes face a lot of situations on the court from on-court chemistry to off-court distractions, and even injuries and trades. Sometimes it may be fines as well as growing pains. But the real will of an athlete is doing things that most people didn’t except to see. LeBron James winning a championship in Cleveland or Kevin Durant going to the Golden State Warriors.
Well they all had adversity and dealt with it like a man. Life is all about adversity, getting up from problems to attack it with solutions. These athletes share that, and also are part of the “Battle Grey” footwear pack. The pack includes Soldier X, KD 9 Kyrie 2, Hyperdunk, Hyperdunk Low, Zoom Clearout, Hypershift and Air Max Audacity. They were also featured during opening night of the NBA season. Check out the video below of James’ “Come out of nowhere” commercial.