Nike‘s new commercial sends out a powerful message from athletes all over the world on the importance of “Equality,” which is spelled out in black and white.
Sports overall is the great equalizer in terms of working together and being as one team. This message comes at a time where the world is in a difficult state. The weekly protests and these decisions made by Donald Trump isn’t just affecting US citizens but these athletes. Images shown throughout the commercial are LeBron James, Serena Williams, Kevin Durant, Victor Cruz, Gabby Douglas, Megan Rapinoe, and Dalilah Muhammad,
narrated with a voice-over.
“Is this the land history promised?” the narrator said. “you’re defined by your actions, not your looks or beliefs. Equality should have no boundaries.”
This text is just a part of the commercial, but it still delivers a powerful message that everyone needs to hear. Check out the full Nike ad below: