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NEW SNEAKER ALERT: PURE BY ADIDAS

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Pure is the first shoe with an entire Boost cushioning midsole, providing maximum energy return and comfort in a simple, pure design.

The most creative and forward thinking minds from adidas Sport Performance, Y-3 and Originals combined their expertise to create a fresh silhouette that can be worn with anything – pair with jeans, tapered joggers to a summer suit. Pure Boost features a breathable four-way stretch seamless upper and no sockliner to enhance the feeling of standing directly on Boost cushioning. The suede heel adds a fashion element and keeps your foot in place without restricting movement.

Boost, debuted in February 2013, is game-changing innovation in cushioning that delivers energy return unlike any other shoe – this is the purest iteration of Boost.

Pure Boost is available for $120 at adidas.com, adidas Sport Performance stores and exclusively at footlocker.com, Foot Locker, Lady Foot Locker and SIX:02 stores. Follow the conversation on Twitter at #Boost and@adidasUS.

Senior Fashion Market Editor

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