Samantha Steffen is noted for being one of our favorite beauties from the current season of The Bachelor as well as the founder of a new street wear brand-‘IDGAF! While she may be a newcomer to the street-wear fashion scene her dauntless brand IDGAF is sending a new message to the street wear industry. Opposing any sort of negativity and expressing it through fashion was the supreme principle the line was curated on. By taking a minimalist approach on the universal “finger wave” Steffen has succesfully created a brand whose message will not go unheard. Bleu Staff got the chance to catch up with the woman behind the brand to talk about how the line started, the significance behind its meaning and where she aspires to take it.
What was your esthetic for your brand and why did you decide to give your brand that name?
My dad and I decided to trademark IDGAF for fun and at first we didn’t take it seriously, then I left for college-moved to New York moved to LA and here (LA) I realized I had a really awesome logo for it and people really loved it. So I thought I really could do something with it out here beause I think it has a really good meaning behind it by turning negative into a positive. Its about being proud of who you are.
Why did you take a minimalist approach on creating the logo for your brand?
Well the symbol has a meaning of F*** negativity. From hate, discrimination, racism–that’s really the whole message behind it. I was brought up in a family that owns companies such as 5hour energy and we give 90% back to charity. I’ve been doing charity work my whole life and when I was creating my logo I thought-how could I give back to charity but make my logo as classic as possible. I dont want you to know what it means until you really look at it.
Do you plan to one day design a high fashion ready to wear womens collection?
I haven’t really thought about that. I’ve been so focused on what I’m doing right now but I definitely wouldnt be opposed to it in the near future.
Give us 2 words that describe your personal style?
Classic & Current
Biggest fashion pet peeve?
When guys wear mid-calf skinny jeans (laughs)
5 years from now where do you hope to be in this industry?
Big Sean has that song out now IDFWU- I want to get my brand on people like him and athletes, people who have a good following because its such a good message that needs to be out there.
Check out more IDGAF HERE
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