Kim Jones has been the focus of men’s fashion with his many pursuits and announcements in the past couple of weeks. In June, Jones made an announcement that a collaboration between him and NikeLab would soon come into fruition later in July. As many have waited, we now have what appears to be a Packable Windrunner, and NikeLab Zoom Air Zoom LWP, the first Nike shoe to feature Nike Zoom Air Technology. The capsule collection uses classic Nike apparel designed to give wearers a easy packable functionality for traveling. Jones incorporates minimalistic designs with seamless construction methods to promote comfortable wearability which many sports-leisure fans have grown to love.
The Windrunner adapts multi-dyed, water resistant fabrics with a “multi-functional” travel bag made to fit all the pieces of the collection. This will be a benefit those who are constantly on-the-go, and need to pack without the hassle of bulky carry-on bags for a trip that might only last as long as day. Jones believes his understanding of the market will translate into success for the collection. When asked “Why are streetwear and sportswear important these days”, he answered, “Because they are real. They’re in everyone’s life and filtered into everything.” The statement is bold and also true.
The collection will be available at select nike retailers and online on July 22.