Clothing brand LACOSTE announced Novak Djokovic, who won 12 grand slams single titles in his career, as the new style ambassador, both on and off the court.
The new partnership includes a Novak Djokovic-branded collection, which will be at LACOSTE stores and online this week. This collection line shows performance products that fuse functionally with impeccable style. It is geared towards comfort and being able to move smoothly. There are different variations from blue, white and red shirts being combined with white or black shorts to complete the look. Djokovic will show off the new LACOSTE outfits during the 2017 French Open.
The brand released a new advertising campaign, directed by Julien Pujol, showing its changeover between two champions, Rene Lacoste and Novak Djokovic. Watch the ad below as individuals will witness the brand’s milestone moment: the creation of the LACOSTE L.12.12 polo shirt.