NEW YORK — It’s about time Ralph Lauren expanded his empire to New York City’s most populous, and stylistically popular, borough — Brooklyn. Lauren is an outer borough man himself, having grown up in the Bronx, and now, the company’s first-ever Brooklyn retail location opens today with a Double RL men’s store located at 85 North 3rd Street in Williamsburg.
Named for Lauren’s “RRL” Ranch in Colorado, Double RL is known for its vintage, workwear sensibility, making it a no-brainer as first of the company’s labels to cross the outer-borough rubicon to the land of bearded, flannel- and selvedge denim-loving gentry.
A press release described the Williamsburg Double RL’s merchandise: “The assortment has been specifically curated for this store, with an emphasis on iconic denim pieces and hand-selected vintage products, including leather jackets, accessories, belts and jewelry — all with signature well-weathered ruggedness.”
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