Kanye’s collaboration with Adidas will be getting its own app. With the anticipated high demand of the collection, Adidas created the app titled Confirmed. Allowing sneakerheads to reserve their size from the store nearest them stores and pick their kicks up, Confirmed will help eliminate waiting-in-line for releases.
“We are addressing a real market need. Until now, the industry standard for reserving hype sneakers has been social media or lottery-based systems, which often result in long lines and unclaimed reservations.”
-Simon Atkins, Adidas VP of Brand Activation
This New York City exclusive shopping experience grants sneakerheads and kick enthusiasts access to the most anticipated sneak releases with at the your hand’s accessible convenience- It’s so simple.In hopes for a seamless release, Adidas is making sure that all of the kinks will be worked out prior to Kanye’s release in order to prevent and app failure for the highly anticipated drop. With millions of people trying to use the app at once, things just might get a little crazy.
This Confirmed app release really sets Adidas an innovative genius, with this new way to innovative way to purchase demand sneakers. Sure to bring in sales, this app really helps eliminate the headache of highly anticipated sneaker releases. SO DOPE!!!
Get ahead of the crowd by downloading the Confirmed app and pre-ordering your Kanye West x Adidas Yeezis before they release in store All Star Weekend!