Rockets Superstar James Harden Signed A 13 Year $200 Million Deal with Adidas
Houston Rockets Superstar James Harden signed 13 year $200 million deal with Adidas after Nike failed to match it according to Sneakernews.
It was a tough decision for Nike to move on from Harden. Although Nike moved on from him they still have Paul George, who was in china leading the Nike RISE Tour. Other stars such as Kobe Bryant, Lebron James and Kevin Durant are part of that.
Now with Harden being part of Adidas, He will be the brand’s primary marketing asset and taking a step above Damian Lillard, John Wall and Derrick Rose. Here’s what Adidas Global Basketball General Manger Chris Grancio said on the deal.
“We’re a brand of creators and James embodies that more than any athlete in the game. His addition to the Adidas basketball family is a game changer,” said Chris Grancio, Adidas Global Basketball General Manager. “This partnership gives him the opportunity to achieve his goals and express himself in a totally new way as a creator. He’s already one of the most recognizable sports figures because of his game, his look, his hunger to win and his style on the off the court. His ceiling is far from reached, which tells you the future for him and our brand looks incredible.”
“We have a lot of energy in basketball right now and James takes that momentum to a whole new level,” Grancio continued. “James isn’t like anyone else. He approaches the game with a unique mentality and strives to go against convention. When he signed with the Rockets he moved from being the sixth man to the lead man, proving his willingness to establish himself as a resounding superstar.”
Expect Harden making an impact on and off the court with Adidas.